Vodyssey — November Calls & Ads

Generated by Scarlett

GoHighLevel + Meta Ads (act_643543222721816) · November 1–9, 2026 (month-to-date) · 52 booked calls, 5 active campaigns

Ad spend

$8,784

Nov MTD · Meta

Booked calls

GHL source of truth

Show rate

45%

14 showed / 17 no-show

No-shows

resolved calls

Blended CPA

$169

spend ÷ booked

Cost / attended

$627

spend ÷ confirmed shows

Ads

Campaign performance

Campaign	Spend	Sched.	Leads	CPA / sched	CTR	CPM	CPC
scale \| xii	$2984	20	3	$149	6.83%	$307	$4.49
schedule \| creative \| xperimentaL	$2230	15	1	$149	5.10%	$247	$4.84
schedule \| optimal-ish \| test 2	$2185	27	18	$81	5.49%	$234	$4.27
vodyssey \| 4 advertorials \| cbo \| $150 \| schedule	$1293	7	0	$185	6.39%	$133	$2.08
New Engagement Campaign	$92	1	1	$92	2.44%	$15	$0.63

"Sched." = Meta schedule custom-conversion events; "Leads" = Meta lead events. These don't 1:1 map to GHL booked calls (70 schedule events vs 52 GHL calls) — see takeaways.

Calls

Outcome classification

From reading every contact's real conversation (inbound SMS/email, call logs, rep tags) — not just pipeline stage.

Showed

No-show

Unknown

Resolved show rate: 45% (14 of 31 with known outcome). 21 calls have no conversation beyond the autoresponder.

Calls

Pipeline stage

Current GHL stage (what the sales team actually updates).

Scheduled24

No Show13

SS Complete - WGL9

SS Complete - Invited to Join2

Lost2

SS Complete - Not Ready2

The money insight

Show rate by source

Where each booked call came from, overlaid with whether they actually showed. This is what the ads dashboard won't tell you.

Source (UTM)	Calls	Show	No-show	Unknown	Show rate	Grade
vodcom	19	5	7	7	42%	Weak
500k	16	3	6	7	33%	Bad
vod_taxredirect	3	1	1	1	50%	OK
(none)	3	3	0	0	100%	Strong
vod_lifestyle	3	2	0	1	100%	Strong
fb	2	0	0	2	—	—
HubSpot Import	2	0	1	1	0%	Bad
Josh Lehew	2	0	0	2	—	—
vod_blueprint	1	0	1	0	0%	Bad
vodcomfoot	1	0	1	0	0%	Bad

Sales team

Outcome by rep

Conversation-derived show/no-show per rep.

Rep	Booked	Show	No-show	Unknown	Show rate
Randy Wild	26	10	8	8	56%
Paul Farina	22	4	9	9	31%
Unassigned	4	0	0	4	—

Takeaways

What to do next

The 500k source is still poisoning the funnel. 16 of 52 November calls (31%) carry the "500k" UTM, and they show at just 33% (3 show / 6 no-show) — the worst of any source. The "500 | test 1" campaign was turned off Oct 22, yet 500k traffic keeps arriving, which means another active campaign (likely scale|xii or creative|xperimentaL) is still pointing at the 500k lander/UTM. Find and re-point those ads — you're still paying for the bot audience you already killed.

Paul Farina's show rate collapsed to ~31%. Your top closer went from historically strong to 4 show / 9 no-show this month. His no-shows are split between 500k (4) and vodcom (4). Worth a check-in: is it lead quality, or has his follow-up slipped?

Tracking is still misaligned — and it's hiding the real CPA. Meta logged 70 "schedule" events but GHL only has 52 booked calls, and "lead" events (23) don't match either. Until all campaigns optimize on the same clean signal, Ads Manager CPAs aren't trustworthy. GHL is the source of truth: blended CPA is ~$169/call, but at a 45% show rate the true cost per attended call is ~$627+.

scale|xii is the workhorse; optimal-ish has the cleanest lead signal. scale|xii leads spend ($2984) with a strong 6.8% CTR. optimal-ish|test 2 has the best lead→schedule alignment (18 leads → 27 sched). The 4 advertorials run cheapest ($133 CPM) but only 7 schedule events — monitor before scaling.

The 21 "Unknown" calls are your biggest blind spot. 21 contacts booked but never replied past the autoresponder and have no logged call — so no one knows if they showed. Zoom join-logs would collapse this to near-zero; without it, show rate can only be trusted as a floor.

Appendix

All 52 November calls

Sorted by booking date. "Evidence" = last real inbound message (blank = autoresponder only).

Name	Rep	Source	Verdict	Evidence
Sunny Sha	Randy Wild	500k	UNKNOWN	Great!
Benjamin Roberts	Paul Farina	500k	SHOW	Confirmed
Joseph Purcell	Paul Farina	500k	UNKNOWN	Okay, thanks
Peter Barrett	—	fb	UNKNOWN
Nazar Golewale	Paul Farina	vodcom	UNKNOWN	Yes
Christiyanna Santiago	Randy Wild	500k	UNKNOWN
David Daniels Jr	Randy Wild	HubSpot Import	NO SHOW	Can't make it. Thanks.
Lakesha Johnson	Paul Farina	500k	UNKNOWN	Ok
Nicole Foster	Randy Wild	vodcom	UNKNOWN
Dillan Amundson	Paul Farina	500k	UNKNOWN
Gordon S	Paul Farina	fb	UNKNOWN	Yes
Clifford Stratton	Paul Farina	vodcom	UNKNOWN	Yes
Lyn Dyson	Paul Farina	vod_taxredirect	UNKNOWN
Joseph Menzer	Randy Wild	vodcom	UNKNOWN
stella Moorw	Paul Farina	vodcom	UNKNOWN
Ronaldo Felico	Randy Wild	500k	UNKNOWN
Maria Azada	Paul Farina	vodcom	NO SHOW	Yes
Chisti Willey	Randy Wild	—	SHOW	Stay@thefourthstory.com and stay@thesummitafterdark.com
Josh Paddison	Randy Wild	—	SHOW	Stay@thesummitafterdark.com
Matt Doran	Randy Wild	vod_lifestyle	UNKNOWN
Michael Siddique	Randy Wild	500k	SHOW	Hello
Silas Mitchell	Paul Farina	500k	UNKNOWN
Nathan Ackerson	—	Josh Lehew	UNKNOWN
David Onessimo	Randy Wild	—	SHOW
Tricia Berens	Randy Wild	vodcom	UNKNOWN
Ben Yim	Randy Wild	vodcom	SHOW	Confirmed
Tomas McDonald	Randy Wild	500k	NO SHOW
Vince Schmidt	Randy Wild	500k	SHOW
David Rusciano	Randy Wild	vod_blueprint	NO SHOW
Irina Be	Paul Farina	500k	NO SHOW	Thanks. I just want to confirm that this can be a short-term rental investment opportunity.
Da real Rarii	Paul Farina	vodcom	NO SHOW
Mayur Chaudhari	Paul Farina	vodcom	SHOW	Yes. Still good to go. Is it possible to move to 10:30 am EST?
Marybeth Lynch	Paul Farina	vodcom	SHOW
Taleb Subh	—	HubSpot Import	UNKNOWN
Rob Apple	Paul Farina	vodcom	SHOW	Hi Paul, confirmed. I'll be traveling that day, trying to catch you during a layover, if things change I'll let you know.
Rob Cassella	Randy Wild	vod_lifestyle	SHOW
Kelly Neal	Randy Wild	vodcomfoot	NO SHOW	Sooooo very sorry. Was planning to join on road and connection is not the best. I need Starkink. I will try to get on again. Again my sincere apologies.
Lauri Okeefe	Paul Farina	vodcom	NO SHOW
Chris Van Arnam	—	Josh Lehew	UNKNOWN
John Bordelon	Randy Wild	vodcom	UNKNOWN
Latoya Wingfield	Randy Wild	500k	NO SHOW	Accept
Martin Blake	Paul Farina	500k	NO SHOW
George Jacynycz	Paul Farina	vodcom	NO SHOW	Oh I am sorry I meant to do Friday at 6p.
Aziz Ghaly	Randy Wild	vod_taxredirect	SHOW
Denny Quinn	Paul Farina	500k	NO SHOW
Ty VanDeGrift	Paul Farina	vod_taxredirect	NO SHOW
Miguel Herrera	Paul Farina	500k	NO SHOW	?
Neal Shindel	Randy Wild	vodcom	NO SHOW
Derrick Kleiner	Randy Wild	vodcom	SHOW	I could do earlier 5 pm pst(7pm cst)
Austin Lewis	Randy Wild	vod_lifestyle	SHOW
Bill Henrique’s	Randy Wild	vodcom	NO SHOW
Claudia Rodriguez	Randy Wild	vodcom	NO SHOW

Data: GoHighLevel (location rkSA5whiK2XIe2niG1e0) + Meta Ads API v23.0 · Show/no-show inferred from conversation evidence (tags, inbound SMS/email, call logs) · November is month-to-date through Nov 9 · Generated 11/9/2026, 1:14:09 PM PT